MF 10 hr. video of google ads

 Course Introduction & Basics

[00:00] - Introduction: Overview of the Google Ads with AI course. [03:18] - Account Creation: How to create a Google Ads account. [19:03] - Account Structure: Understanding Campaigns, Ad Groups, and Ads. [30:22] - Campaign Objectives: Choosing goals like Sales, Leads, Website Traffic, etc. [35:46] - Campaign Types: Overview of Search, Display, Shopping, Video, and App campaigns. [40:29] - CTR & CPC: Understanding Click-Through Rate and Cost Per Click. [52:49] - Quality Score & Ad Rank: How Google ranks ads and the importance of quality score. [01:04:26] - Network Settings: Search Network vs. Display Network. [01:10:54] - Language Settings: Targeting languages based on user preference. [01:16:14] - Access & Security: How to give account access to others. [01:23:25] - Ad Preview Tool: How to check if your ads are showing without affecting data. [01:26:01] - Location Targeting: Setting up geographic targeting (Include/Exclude/Radius). [01:37:43] - Bidding Strategies: Understanding different bidding options. Keywords & Assets [01:49:20] - Keyword Planner: Researching keywords using Google Keyword Planner. [01:57:59] - Ad Groups Strategy: How to structure ad groups effectively. [02:10:59] - Keyword Match Types: Broad Match, Phrase Match, and Exact Match explained. [02:20:46] - Assets (Ad Extensions): Overview of various ad assets. [02:27:42] - Sitelink Assets: Creating sitelink extensions. [02:34:28] - Call Assets: Adding phone numbers to ads. [02:49:18] - Callout Assets: Adding callout text. [02:53:42] - Google Trends: Using Google Trends for research. [03:04:28] - Structured Snippets: Creating structured snippet assets. [03:09:01] - Lead Form Assets: Creating lead forms within ads. [03:16:00] - Competitor Analysis: Using Google Ads Transparency Center. Tracking & Audiences [03:23:38] - Google Tag Manager: Setting up GTM. [03:31:10] - Conversion Tracking: Setting up conversion actions (Lead Forms). [03:45:17] - Call Tracking: Setting up call conversion tracking. [03:48:50] - Remarketing Setup: Setting up audience sources and tags. [03:59:40] - YouTube Linking: Linking YouTube channel to Google Ads. [04:04:21] - Remarketing Lists: Creating audience segments (Website & YouTube users). Campaign Tutorials (Step-by-Step) [04:09:09] - Search Campaign: Creating a complete PPC Search Campaign. [04:41:15] - Display Ads: Overview of Display Advertising. [04:44:54] - Display Campaign: Creating a Standard Display Campaign. [05:31:59] - Placement Targeting: Targeting specific websites/channels in Display Ads. [05:47:50] - Google Business Profile: Creating and verifying a GMB profile. [06:01:52] - Call Ads: Creating Call-Only Ads. [06:17:53] - GMB Optimization: Tips to grow Google Business Profile organically. Video & Advanced Campaigns [06:25:08] - Video Ad Formats: Understanding different YouTube ad types. [06:29:39] - Skippable In-Stream Ads: Creating skippable video ads. [06:42:21] - Non-Skippable Ads: Creating non-skippable video ads (15s). [06:56:16] - In-Feed Video Ads: Creating video discovery ads. [07:10:11] - YouTube Shorts Ads: Creating ads for YouTube Shorts. [07:34:06] - App Campaigns: Creating App Install campaigns. [07:45:17] - Negative Keywords: finding and adding negative keywords. [07:55:40] - Lead Gen Search Ad: Advanced search campaign with lead forms. [08:34:47] - Performance Max (PMax): Creating a Performance Max campaign. E-commerce & AI [09:08:06] - Merchant Center: Setting up Google Merchant Center. [09:17:58] - Product Feed: Creating and uploading product feeds. [09:23:40] - Shopping Ads: Creating a Standard Shopping campaign. [09:32:27] - Demand Gen: Creating a Demand Gen campaign. [09:50:06] - Verification: Advertiser identity verification process. [09:52:14] - Checklist: Essential Google Ads checklist. [09:59:54] - AI in Ads: Using ChatGPT for keyword research and ad copy creation